July 24, 2009

Top This

Filed under: Advertising, Concept Creator, Writing — Wolf Tinker @ 2:34 pm

Another ad idea gone to oblivion…

Sadly, I never entered this contest by a major ketchup manufacturer. But I had the greatest idea: in my little clip, images flash on the screen of things on which ketchup can be put (i know its bad grammar but i am tired and haven’t had good sleep).
In the background there are also flashing the other products of the company, and the voice over is saying: top this, taste that, spread this, eat that, spice this, bite that, splash this, love that and so on for all their products.

I’m sure it would have been a winner. I’m getting hungry just thinking about it.


Treadmill Dancing (you saw it here first)

Filed under: Advertising, Concept Creator, Dancing, Ideas — Wolf Tinker @ 2:28 pm

Treadmill dancing was an idea I came up with while walking in time to music on the treadmill at the gym. The faster the music, the faster I would go, and thus succeeded in exceeding previous limits. I thought about how clubs have those bulls that you can ride, and those things that tell you where to step while dancing. Long ago and far away there was a television program called the Flip Wilson show, which actually caught my attention one night when they had a man who could type a readable text in time to music.
All of those ideas did the atom smash in my head and voila (not wella or volla): treadmill dancing. Basically the music plays, the treadmill moves, and you dance on it while it’s moving. You are judged on the speed and incline of the treadmill (there can be classes that are variable both or one or the other) as well as your ability to dance in time with the music.
A dangerous sport, but so is bungee jumping off incredibly high bridges, and you can’t do that at the club…

July 7, 2009

Tinker Ad Agency

Filed under: Advertising — Wolf Tinker @ 3:15 pm

BTW, Jack Tinker was head of one of the most creative ad agencies in history. And I need a place to put all my ad ideas, so here they go. This one is for Dana Farber or any other cancer treatment center:

Start by flashing faces of “ordinary people” and their cancer diagnosis in caption, and the voice over is saying “Cancer isn’t a death sentence anymore” Then have live people saying, “I choose life,” and show them doing things like running races and other sports, also things like family stuff: playing with children and such, and then finally work stuff like working at a computer or a construction job. Last, a voice over with contact information on the screen for donations: “Help us help them.”

It won’t fly since people only get excited about threat of death, but it’s a nice ad nonetheless. Of course if I wanted to do something like that I would just reverse it and have the people at the beginning saying I choose life, then the voice over would say, cancer shouldn’t get in the way, and finally a series of tombstones and then the voiceover, help us help them. Death scares people into charity. What a world.

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